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Reignwood Group Participates in the 3rd China International Consumer Products Expo

2023-04-12

2023 marks the beginning of building a modern socialist country and advancing the great rejuvenation of the Chinese nation along Chinese path to modernization. Taking promoting economic dual cycle and expanding domestic demand as the starting point, Reignwood Group has proactively responded to the call of "2023 the Year of Consumption Boosting", to boost consumer confidence and facilitate the industrial development.

The 3rd China International Consumer Products Expo is scheduled to be held from 11th April to 15th April in Haikou. The theme of this year’s expo is “Share open opportunities to create a better life”. More than 3,000 consumer brands from more than 60 countries and regions are on display at this year's CICPE, and more than 300 brands are scheduled to release more than 1,000 new products.

Reignwood Group deeply participated in the Expo. During the Expo, it put on display its brands run by Reignwood FMCG Goup including the international brands VOSS, and Vita Coco and China’s energy drink brand War Horse. As a special supporting organization of the Expo, Reignwood Culture Foundation participated in the forum on women's fashion consumption to help facilitate the development of healthy and sustainable consumption culture. Reignwood Group will also hold talks with leaders of relevant departments of Hainan Province in the areas of boosting consumption, green development, cultural public welfare, general aviation, etc. Reignwood Group will also hold talks with leaders of relevant departments of Hainan Province in the areas of boosting consumption, green development, cultural public welfare, general aviation, etc.

Over the years, Reignwood Group has been focusing on the health  industry and the real industry and adhering to the concept of green development. It has built a high-end health drink ecosystem, with a long-term commitment to building a healthy and diversified sustainable consumption culture. Reignwood Group not only strives to meet people's fashion consumption needs with high-quality products, but also insists on a long-termist attitude, taking products and experiences as the medium to convey a healthy quality lifestyle to a wider group of people.

On April 11, the "Women in the New Era + Series Summit Forum" was held at YATTER International Convention Center, Haikou. The forum focused on the fashion and artistic needs of women's consumption, and exchanged topics such as brand building, innovative marketing, and product creativity in the new era. Ms. Lu Zhan, Secretary General of Reignwood Culture Foundation, noted that the key to boosting consumer confidence is to cultivate a healthy consumer culture that consumers can trust. With its unique empathy, tolerance and resilience, women's consumer culture looks at, understands and shapes consumer culture from a more delicate perspective, thus influencing positive changes in consumption culture of society. Lu also shared her experiences on the topic of " Expansion and Culture Building of Women's Fashion Consumer Market" on the forum.