Reignwood Group announces Major Partnership with the London Symphony Orchestra
February 27, 2015

Reignwood Group and the London Symphony Orchestra announce a new partnership for 2015/16. Reignwood's major sponsorship of the London Symphony Orchestra will support the Orchestra's broad range of work and in particular the ground-breaking digital education and outreach initiative LSO Play.

Reignwood Group is a global Chinese enterprise which places great emphasis on bridging business and culture between Asia and the West. The new partnership with The London Symphony Orchestra reinforces Reignwood Group's commitment to developing international cultural exchange between the UK and China.

Part of the Group's multinational business platform is The Reignwood Theatre in Beijing, a leading venue for artists and creative industries. This new partnership with the London Symphony Orchestra further fortifies Reignwood Group's continued dedication to advocating the vital and enjoyable role that music, the arts and local community play in daily life.

Kathryn McDowell, Managing Director of the LSO, stated: "I am delighted to welcome Reignwood to the LSO's family of supporters as a Major Sponsor, and in particular to recognise their important support for LSO Play. In partnership with Reignwood, LSO Play will further take the Orchestra's work beyond the concert hall and allow even wider access in classrooms and homes. Reignwood already plays a valuable role in the arts and with the LSO's regular and popular concerts in China, we are thrilled and grateful that they have forged this new association with the LSO."

Mr Songhua Ni, President of Reignwood Group, says, "It gives me great pleasure to announce the partnership with the London Symphony Orchestra, a British cultural institution which we are immensely proud to be sponsoring this year. We share the LSO's passion for educating the world with music and the arts, and for this reason, look forward to introducing the Orchestra's heritage and future visions with friends of Reignwood through the compelling season of notable events that awaits us in this coming year."

Dr Chanchai, Chairman of Reignwood Group, adds, "Partnering with the LSO further promotes my belief that trust and communication can be enhanced through cultural exchange. When Chinese Premier Li Keqiang recently visited London, he and the British Prime Minister David Cameron announced their desire to set 2015 as a year of UK-China cultural exchange. Reignwood Group fully supports all these pledges. They included further endorsing people-to-people interchange and promoting mutual cooperation on cultural and creative industries, like, for example, the translation of each other's contemporary literary classics. Through both Ten Trinity Square and Wentworth Golf Club, Reignwood Group communicates a deep respect for the wealth of history and culture found in the United Kingdom. The partnership with the LSO further strengthens Reignwood's esteem for this uniquely British offering."

H.E. Liu Xiaoming, China's Ambassador to the United Kingdom, says, "As China and the UK start the Year of Cultural Exchange, Reignwood's announcement of a partnership with the London Symphony Orchestra comes as a delightful encouragement. Music and the arts are the universal language that brings people of different heritages closer and enables them to communicate and appreciate each other. By partnering with one of the world's leading orchestras here in the UK and by supporting, among others, its digital education and outreach platform LSO Play, Reignwood is making valuable efforts to help spread that universal language and, I hope, will at the same time help forge closer affinity between the Chinese and British people."

Source: Reignwood Media